Management Development Programme on Marketing Management
Dates: 24th to 28th September, 2018
Sponsor: Ministry of Heavy Industries and Public Enterprises, Government of India.
Target Participants: Managers/ Executives of Central Public Sector Enterprises and State Level Public Enterprises.
Important information for the participants
Participants are requested to bring their own laptops. There will be group presentations on the last day, 28th September, 2018.
Accommodation will be provided to all the participants in IIT Guwahati Guest House as per IIT Guwahati norms. The programme covers accommodation and food for all the participants during the programme.
IIT Guwahati is well connected with LGB International Airport, Guwahati. Participants may book Uber or Ola from the airport. IIT Guwahati is not providing airport pick up or airport drop.
List of the participating organizations
Rashtriya Chemicals and Fertilizers Limited, Mumbai
MECON LIMITED (formerly known as Metallurgical & Engineering Consultants (India) Limited )
KIOCL LIMITED (formerly Kudremukh Iron Ore Company Limited )
Odisha State Police Housing and Welfare Corporation Limited
Heavy Engineering Corporation Ltd.
IREL, OSCOM ( Indian Rare Earths Limited)
HPCL Biofuels Limited
Central Railside Warehouse Company Limited
MTNL ( Mahanagar Telephone Nigam Limited)
Scooters India Limited
Food Corporation of India
Central Cottage Industries Corporation of India Ltd.
ASSAM STATE WAREHOUSING CORPORATION (A Govt. of Assam Undertaking)
Cement Corporation of India Ltd.
ITI Limited (Indian Telephone Industries Limited)
MSTC Limited (formerly known as Metal Scrap Trade Corporation Limited)
India Infrastructure Finance Company Ltd.
Rashtriya Ispat Nigam Limited ( Vizaag Steel)
Dedicated Fright Corridor Corporation of India Ltd.
Container Corporation of India limited
North Eastern Handicrafts and Handlooms Development Corporation Limited
Hindustan Shipyard Limited
Indian Renewable Energy Development Agency Ltd.
India Trade Promotion Organisation
Orissa State Road Transport Corporation
Power Grid Corporation of India Limited
About Management Development Programme on Marketing Management
24th to 28th September, 2018
Scope and Objectives: Marketing Strategy is becoming the major tool for implementing and achieving the strategic goals of the organisation. In the context of corporate strategy, innovative marketing is the key for achieving competitive advantage in current business world. The Central Public Sector Enterprises and State Level Public Enterprises must emphasise on innovative marketing strategies. Such innovative marketing strategies would bring positive and rapid change at different levels of system, product, process and service. After going through this programme, the participants shall have a holistic and integrative view of marketing management. The integration of marketing function with all other functions of the organization will be discussed.
The marketing issues and challenges of CPSE and SLPEs will be discussed in details. Operations Management issues are very significant in the marketing function of CPSEs and SLPEs. Therefore the content of the programme has been designed appreciating the relevance and interconnection of operations management and marketing management. Various issues of technology management in marketing perspective will be also discussed in the programme.
How to Apply: The Ministry of Heavy Industries and Public Enterprises has communicated to all the Central Public Sector Enterprises and State Level Public Enterprises requesting for nominations. The Managers/ Executives of Central Public Sector Enterprises and State Level Public Enterprises may followup in their respective organizations. They may also write to us in the following address:
Dr. Pratul Ch. Kalita
Department of Design
Indian Institute of Technology Guwahati
Guwahati – 781039, Assam, India.
email: email@example.com, firstname.lastname@example.org
Ph: +91-361-2582472 (Office), Mobile: +91- 9864305145
Dr. Pratul Ch. Kalita, Department of Design, Specialization: Marketing Research, Design Management, Systems Design
Dr. Sukhomay Pal, Department of Mechanical Engineering, Specialization: Industrial Engineering, Operations Research
Dr. Deepak Sharma, Department of Mechanical Engineering, Specialization: Industrial Engineering, Optimization