Management Development Programme on Marketing Management
Dates: 24th to 28th September, 2018
Sponsor: Ministry of Heavy Industries and Public Enterprises, Government of India.
Target Participants: Managers/ Executives of Central Public Sector Enterprises and State Level Public Enterprises.
Scope and Objectives: Marketing Strategy is becoming the major tool for implementing and achieving the strategic goals of the organisation. In the context of corporate strategy, innovative marketing is the key for achieving competitive advantage in current business world. The Central Public Sector Enterprises and State Level Public Enterprises must emphasise on innovative marketing strategies. Such innovative marketing strategies would bring positive and rapid change at different levels of system, product, process and service. After going through this programme, the participants shall have a holistic and integrative view of marketing management. The integration of marketing function with all other functions of the organization will be discussed.
The marketing issues and challenges of CPSE and SLPEs will be discussed in details. Operations Management issues are very significant in the marketing function of CPSEs and SLPEs. Therefore the content of the programme has been designed appreciating the relevance and interconnection of operations management and marketing management. Various issues of technology management in marketing perspective will be also discussed in the programme.
How to Apply: The Ministry of Heavy Industries and Public Enterprises has communicated to all the Central Public Sector Enterprises and State Level Public Enterprises requesting for nominations. The Managers/ Executives of Central Public Sector Enterprises and State Level Public Enterprises may followup in their respective organizations. They may also write to us in the following address:
Dr. Pratul Ch. Kalita
Department of Design
Indian Institute of Technology Guwahati
Guwahati – 781039, Assam, India.
email: email@example.com, firstname.lastname@example.org
Ph: +91-361-2582472 (Office), Mobile: +91- 9864305145
Dr. Pratul Ch. Kalita, Department of Design, Specialization: Marketing Research, Design Management, Systems Design
Dr. Sukhomay Pal, Department of Mechanical Engineering, Specialization: Industrial Engineering, Operations Research
Dr. Deepak Sharma, Department of Mechanical Engineering, Specialization: Industrial Engineering, Optimization